I think and feel very deeply, so when it came to creating a brand for this new calling I went deep as usual.
I filled a page with words that represented what I was trying to communicate.
Quintessence, Alchemy, Panacea, Sovereign, Essence, Epitome, Embodiment, Solution, Remedy, Extract, Lifeblood, Heart, Spirit, Elixer of Lifeblood..
All these words and phrases had meaning to me, some were also suggestions from my two sons as they watched and helped. But the word that stood out to me was Quintessence, the first one to pop into my head.
I like to explore the meaning of things so I continued to explore and connect using the thesaurus to find synonyms. Etymology is one of my favorite subjects, it is about the peices of words, what they mean and where they come from.
Quintessence has two parts.
Quint = 5. The number of needles on the Eastern White Pine and also the alchemical representation of spirit or ether, earth, air, fire and water. The key building blocks of the natural world.
Essence = The intrinsic nature or indispensable quality of something, especially something abstract, which determines its character & An extract or concentrate obtained from a plant or other matter and used for flavouring or scent.
The definition of Quintessence you can find on the home page of this website.
The next exploration was the symbol for Quintessence, in Alchemy this is a stylized q.
The first things I noticed about this symbol was the Leaf type wave at the bottom, the angle of the line and the circle. I wished to combine these into a Capital letter logo more fitting to a logo/name at the top of my website.
The angle turned out to be 36 degrees which is significant as its one of two angles in the golden triangle, an ancient symbol of perfection, related to the golden ratio and phi, which represents the fundamental ratios of how nature builds thing and how humans like to see things in art and architecture.
This is the root of the pentagram symbol used by ancient cultures to represent the five element and connection with nature.
I used the pentagram as a template to draw the correct angle on the Q logo I was working on. But I wished to simplify this design as much as possible and simply hint at the angle and meaning behind this. So once this was used it was removed leaving the angled line. Next I realized that I could use another line to improve the symmetry while also creating the shape of the pine tree.
A few more tweaks to match the O to a font and the logo was complete.
I hope you enjoyed learning about the depth of meaning I place into everything I create, and this extends to the level of perfection I aim to achieve in the elixirs I create for you.